AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Dining Apps on iOS in Australia
An analysis of the top five dining and restaurant applications on iOS in Australia for Q4 2023 reveals their download and active user trends. Detailed insights are provided by Sensor Tower.
As the curtains closed on the fourth quarter of 2023, the dining and restaurant app landscape on iOS in Australia witnessed varying user engagement levels. Data from Sensor Tower offers a closer look at the performance of the top five applications in this category.
MyMacca's, published by McDonald’s Australia Limited, saw its downloads peak in early October at around 65K before experiencing a decline, ending the quarter with approximately 13K downloads. Despite this downturn, weekly active users remained relatively high, starting at nearly 500K and concluding the quarter with around 390K active users.
KFC - Order On The Go, from KFC Australia, showed a promising start with downloads reaching upwards of 18K in the first week of October. The app maintained a steady user base throughout the quarter, with weekly active users beginning at around 161K and ending slightly lower at about 159K.
The performance of Hungry Jack’s Deals & Ordering remained consistent, with downloads hovering between 10K and 13K for most of the quarter. Weekly active users for the app, published by HUNGRY JACK'S AUSTRALIA PTY LTD, fluctuated modestly, starting at approximately 113K and slightly increasing to around 118K before dipping to 110K by the end of December.
Domino's, brought to the market by Domino's Pizza Enterprises Limited, had a more reserved quarter, with downloads generally staying between 8K and 11K. The app's weekly active users count began at around 47K, peaked mid-quarter to over 53K, and then settled down to nearly 46K active users as the quarter concluded.
Lastly, Guzman y Gomez (GYG) Mexican Taqueria's app downloads started at approximately 8.7K and saw a gradual decrease, ending the quarter with around 6K downloads. The app's active users remained steady, with a slight dip from about 22K at the quarter's outset to roughly 20K by its close.
While revenue data was not available for these apps, the download and active user trends provide a snapshot of user engagement and app popularity in the dining and restaurant category for iOS users in Australia during the last quarter of 2023. For more detailed insights, Sensor Tower's comprehensive analytics tools are available for further exploration.
